The Fastest Growing Form Of Advertising... Because It Works!
Google Adwords has been the fastest growing form of advertising since 2004.
About PPC
Pay Per Click advertising is considered by most to be the first true Permission Marketing medium. What that means is; you can engage prospects who are actively requesting more information on your product/service/company. When a prospects requests marketing information from you, they are much more qualified that a normal lead your advertising budget currently generates.
The Power Of PPC Marketing lies In “The 3 R’s”;
Reach » Relevance » ROI
PPC Reach:
Being able to reach over 70% of the world with your unique marketing message has never been easier & more accessible to the Small/medium sized advertiser.
It’s important to understand that the true power in PPC-Advertisings reach is that it allows you to reach the RIGHT prospects.
In a large survey the following trends were uncovered;
- 80% of consumers rank the search engines as the number 1 tool when making a buying decision
- 96% of consumers turn to the search engines when deciding on a service provider
- 93% of consumers turn to the search engines when faced with a health problem
- 78% of consumers use search engines in shopping for real estate
- PPC Is Set To Command Over $1.3-BILLION Of Advertising Revenue By 2013
- 39% of search engine users voiced frustration over not being able to find local businesses in their searches
These numbers tell a pretty convincing story about where you should be investing your advertising budget.
Relevance:
If you’re like the majority of “offline-advertisers”, you’re probably relying on the “Spray & Pray” method of advertising. Because of this blatant innefficiency in your advertising model, the majority of your ad spend is being wasted.
With PPC advertising you’re able to offer your prospects relevant information based on the information they give you through their search query. What that means is that you can match virtually any unique “keyword” to a custom ad that offers the prospect exactly what they’re looking for. This level of relevance also allows you to match search queries to the page in your web site that will do the best job at converting the prospect to a paying customer.
ROI:
Pay-Per-Click advertising is a performance based form of advertising. What that means is that you only pay when your advertising works. Your ad is placed on relevant search results pages for free. You only pay when a qualified prospect is interested enough in your offer to click through to your website where they can take the conversion action you request.
This performance based advertising allows you to calculate a max bid that generates the profitable ROI you want. A Working PPC campaign works like a vending machine you feed $1 & get $7 back.
