BIGLocal was founded when a small group from one of the major PPC search engines decided to “switch teams”; go from earning money for the search engine to earning money for the advertiser.
The team built a company that utilized years of full time, hands-on experience within literally thousands of PPC advertisers’ accounts.
That team still makes up the core of our management & strategic leaders; as well as dedicated rep’s for our premium clients.
Since 2008, BIGLocal’s been building, optimizing & managing Adwords PPC Campaigns for advertisers with budgets between $200-$40,000/Month. We’ve currently advertised over 1-Million products in 6 continents; Profiting on over 6-Million clicks in the process.
As a leading PPC company in our industry we continue to make decisions based on the long term. We believe anything that could tarnish our reputation is simply “not worth it”. We only utilize best practices when working on your behalf (We utilize every PPC best practice known to the industry, in fact), and never consider gray/black hat strategies.
Instead, we invest our time in properly & accurately installing advertising tracking methods that will clearly show us what’s working, what’s not & why. That sort of insight will beat shady, black-hat “tricks” every time!
1. We do the extra work involved in EFFECTIVELY targeting the “long tail”
2. Our team comes with an in-house PPC copywriter who has over 10-years of experience in copywriting for both direct mail & online marketing campaigns. By Getting a BIGLocal PPC campaign, you instantly leverage the power of a 10-year wordsmith who will be crafting all your Pay Per Click ads based on your unique goals & customers.
3. Those Profitable, PPC “Diamonds in the rough” are mined through the use of a keyword research system. We’ve had a team of Search Marketing Specialists spend several months of full-time R&D to develop our Industry Renowned Heads & Tails™ Keyword Research System (Available in 2 service levels)
4. We base your bidding strategy on a mathematical algorithm that focuses on Profitable ROI only (stay away from anyone spending too much time talking about Click-Through-Rates, Avg. CPC & Position… those stats are important, but they mean nothing in comparison to Return On Investment)
5. We Offer a Comprehensive Tracking Implementation System. Our TripleTracked™ methodology offers the most accurate data collection available
6. We utilize every inch of an Adwords account to maximize our reach on the types of keywords that have proven to make you money
7. We customize your ads thousands of times over to ensure the verbiage used in your ad copy perfectly reflects the prospects search term – This best practice ALWAYS increases conversions
8. You Receive Ownership of The Pay Per Click Campaign (Forever).
9. The Most Transparent & “Liquid-Fast” Reporting available in our industry. We offer “all you can eat reporting” & a library of over 100 Pay Per Click performance reports, charts & graphs available in 1-click. Our reports tell stories. We compare sets of data in a way that you will be able to look at the data & immediately gain an insight about how your money is being made & spent.
10. We believe in best practices. Our goal is to utilize every pay per click best practice in the most uniquely effective way possible to achieve success from your investment. If your PPC campaign is built (or optimized) by BIGLocal, you know you’re doing all the small things right!
11. The Search Marketing Specialist(s) who work on your account are certified as “Advanced Search Marketing Specialists” by Google Adwords
12. Lowest Prices… Period! (if you compare what you get from BIGLocal at ANY price point with our competition, you will find that NOBODY can best our rates. You may find companies undercutting; but when you “risk it all on black” with these too-good-to-be-true under cutters, you always end up with egg on your face).
13. You Can review our 3rd party certified client feedback on Elance.com
14. You remain in control of your pay per click campaign at every point, because we leave everything in your account(s).
15. We utilize all targeting methods available in order to squeeze every dollar of profit from your campaign. We try and utilize Day, Time, Geography & more to capitalize on trends
16. You Only Pay For The Services You Want/Need. Our pricing is 100% tailored to your individual needs.
17. BIGLocal strongly embraces our philosophy of being data driven scientists. When working with your business, we will try as hard as possible NOT to make any decisions for you. We believe, if we can structure & operate your campaign in such a way that the numbers tell us what to do; then we have created a successful campaign for you.
18. North American Agency. Our entire team is Native English speakers
19. Our FREE Services & Bonus Products typically deliver over $1000 in value to a new client like you.
20. We build full PPC re-marketing (aka PPC re-targeting) campaigns; complete with motion-filled display ads & script installation.
21. We Do PPC. That’s it! We live it – we breathe it – it’s all we do.
22. We’ve successfully advertised over 1-Million Products in 6 continents, with well over $1-Million invested in PPC clicks
23. Ranked #1 Adwords Agency Worldwide in 2010 by Elance.com (we expect to finish 2011 ranked #1 again)
24. You’re Never Locked Into A PPC Contract. We offer 1-time services as well as ongoing Adwords management/optimization of your account. During no time will you ever be asked to sign a contract – you can cancel anytime!
25. We’re an ROI Focused PPC Agency
