Account & Campaign Ownership

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CAMPAIGN OWNERSHIP

A Pay Per Click campaign is a set of databases that store all your advertising creatives, keywords & settings.  This database comes with creative ownership rights that you as the advertiser should know about.

For example; unless specifically stated in your agreement, the campaign remains the property of the advertising agency who built it, and any or all parts of those databases can be used for other advertisement campaigns (so, basically a PPC agency can legally take your campaign they built & re-sell it to all your competitors).

BIGLocal.ca gives you Full Master Rights to your campaign.  We will not re-use or re-sell any parts of your campaign.  Once built, it is YOUR property & we only manage it on your behalf (if you choose for us to).

ACCOUNT OWNERSHIP

It’s important for your protection that the campaign gets uploaded to an account that you own & ultimately control.  The reason for this is that if for any reason you and your PPC manager have a disagreement, you are at their mercy for your campaign data.  They can simply stop your account, run up the spend, or even worse (and we have seen this); hold your campaign ransom.

Again, BIGLocal.ca is in the business of delivering Exceptional Customer Experiences, therefore we insist that all campaigns are uploaded to YOUR account.  If you don’t have an account, we’ll help you get it setup.  The main goal is to always keep you in control.