Performance

Realistic, Steadily Improving Results

Pay Per Click Advertising Platforms such as Google Adwords have revolutionized the way advertising is bought & sold.  It used to be that you would throw a sum of money (usually a large sum) into a particular form of advertising (pick your flavor of the week… TV, Radio, Yellow Pages, Etc.), and then just wait and see if the investment paid off.

With PPC advertising, you will always have a clear view of how your money is being invested, what parts are working, which ones aren’t, and with our help; find out the “why” behind it all.

With that being said, it is a huge misconception that Pay Per Click advertising is a “Guaranteed” thing.  Just like any form of advertising, there are a myriad of things that go into making a campaign successful.  For example, here is a list of factors that will directly affect your ability to be profitable at Pay Per Click advertising;

  • Offer
  • Price
  • Units per Sale
  • Re-Buy Rate
  • Lifetime Customer Value
  • Add Ons & Up Sells
  • Credit Options
  • Incentives
  • Quantity Limits
  • Guarantee(s)
  • Quality Score
  • Landing Page Relevance

If any of these factors are adjusted in the slightest of ways it can drastically affect your bottom line.

What CAN be guaranteed (at least with PPC marketing) is that you receive the number of leads that you pay for (no more, no less) and if the prospect leaves the site in under a second or for any other reason seems like a “Poor Quality Click”, you will be refunded the amount spent on that lead.

Those guarantees on their own ensure that you only receive the highest quality leads available (in their most active state).  That is the power of PPC Marketing.

BIGLocal.ca
46 Wellington , ON St CatharinesONL2R 5R1 Canada 
 •&nbsp1-877-730-5028
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