Transparency

"Without Transparency There's No Trust... Only Blind Faith."

Transparency In Adwords

Google Adwords (and Microsoft adCenter) Offers the most transparent level of online advertising available.

Google Adwords has become wildly successful as an advertising medium over the past decade. The reason for this sudden & drastic shift of advertising dollars to Paid Search has been the direct result of transparent advertising data.

In short, with Google Adwords you can know the who, what, where, when & why of every visitor who interacts with your brand through paid search advertising.

This data is available by logging into your Adwords account & also through custom reporting that your BIGLocal.ca Search Marketing Manager will prepare & send out to you on a regular basis.

Transparency In BIGLocal

Transparency is without a doubt, the single most important value practiced at BIGLocal.ca. While trust is ultimately what we strive to achieve, we believe that trust is simply un-achievable without a clear & open set of policies in the way of transparency.

BIGLocal is one of the only PPC agencies in the world that has 6 unique layers of transparency built into our service plan’s at no additional cost.

BIGLocal.ca Was Ranked #1 Worldwide In 2010, In Large Part To Our Exceptional Level Of Transparency

6 Layers Of Transparency:

You Own The Account
We build campaigns that get directly uploaded to YOUR Adwords (or Microsoft adCenter) account. This means you always remain in control of your Pay Per Click (PPC) Campaign & you can never be threatened to lose your account data.
UNLIMITED Adwords Reports
Your Search Marketing team will build & schedule an unlimited number of Google Adwords reports which we will send to you on a regular basis. These reports will be customized based on the sort of information you indicate to us you want to stay current on.
365 Day Access To Your PPC Team
Our clients regularly tell us one of the best parts of being a BIGLocal.ca client is having direct access to a team of Pay Per Click professionals who can explain (in plain English) virtually anything regarding their campaign. You Can Email (or telephone depending on your service level) us anytime about virtually anything and expect a response within 24 hours.
You Get FInal Approval On Everything
Before we send your ads or keywords live to the system, we send you an outline of the proposed addition for your approval. This service is optional, so if you prefer to just “leave it to the pros” we will skip sending you the outlines, but we’ll still send you confirmation that changes were made to your account.
Advanced Level Reporting
BIGLocal.ca offers a custom reporting solution that gives you answers to over 200 questions about the performance of your campaign within 1-click.
We Show The Good With The Bad
Obviously every advertising manager is not just willing, but proud to show you the parts of your campaign that are working. The real judge of character is whether they are as open in showing you the things that aren’t working; and taking accountability when it’s fair to do so.