We Are Specialists In All PPC Ad Networks
Search Network
Advertising on the Search Network is the ultimate in “Permission-Marketing” because you are displaying your ad to prospects who are requesting information about your product/service and/or company.
The Search Network is the combination of all the Search Engine Result Pages (SERP’s) available through Google Adwords, Microsoft adCenter or a 2nd Tier Engine.
When advertising on the search network, you are only displaying your listing on the SERP’s when a prospect actively searches a keyword that’s in your account.
Display Network (aka Content Network)
The Display Network (previously called the Content Network) is a network of web sites that display text or image ads to their users.
The Display Network doesn’t deliver the same sort of immediate permission marketing that the search network does, but the volume (more than 86% of all users) & lower cost per click’s (CPC’s) more than makes up for it.
BIGLocal.ca utilizes all the known best practices available to maximize your return on investment in the Display Network, while still enjoying the incredible volume offered.
We setup 2 kinds of display network campaigns; Automatic Placement & Managed Placement.
Automatic placement campaigns are campaigns where we give the system keywords & topic combinations that we would like to display our ads for, and then the system seeks out web pages that meet the criteria.
Managed Placement Campaigns are campaigns where we tell the system precisely which web pages/sites to display our ads.
When these two campaign types are being utilized at once, the advertiser is able to get more of what’s working while simultaneously discovering new web site advertising opportunities that are proven to work (make money).
Re-Targeting is technically not an independent network, but its uniqueness is enough to warrant its own section.
Re-Marketing essentially means your advertising campaign follows qualified prospects who land on your website. When the qualified prospect leaves your website they will continue to see your text/image ads all over the internet (the display network) for a time period you specify.
This method has drastically increased conversion rates, while just as drastically lowering the Cost Per Acquisition (CPA) for virtually every advertiser who has utilized it.
Advertising on the Search Network is the ultimate in “Permission-Marketing” because you are displaying your ad to prospects who are requesting information about your product/service and/or company.
