Conversion Tracking System

• CAMPAIGN SETUP
• Effective Long Tail Targeting
• Quality Score
• Keyword Research
• Keyword Match Types
• Conversion Tracking System
• PPC Ads That Make Money
• Secret PPC Ad Strategies
• PPC Relevance
• Qualifying Through Ad Copy
• PPC Split Testing
• Negative Keywords
• Ad Network Options
• Bidding & Budgeting
• PPC Agency Secrets on Targeting
• Proper Account Structure

Get The Most Accurate PPC Performance Tracking Available Today

The ability to track Key Performance Indicators (KPI’s) such as clicks, Click-Through-Rate, Conversions, Conversion Rate & Cost/Conversion is the single biggest advantage to utilizing PPC Marketing.

The dirty little secret a lot of agencies & freelancers try and keep from you is that no tracking is 100%. There are a few fundamental problems that keep Conversion tracking from achieving 100% accuracy. First off; the Adwords, Analytics & adCenter conversion tracking are all Java-based; which means if the prospect doesn’t have java installed, the system cannot track them (who doesn’t have flash installed, you ask… oh, just, like every iPad/iPod/iPhone user for example). A 2^nd fundamental problem is that about 1-2% of internet users have ad-blocker software working to hide your ads from ever showing to them. Along with these issues, there’s also been generalized complaints throughout the industry about Adwords conversion tracking data being far off-base from the server logs (even after accounting for Java & ad Blockers).

There is no magic cure for this lack of perfection; however, BIGLocal utilizes a system that gets your data as close to 100% accurate which is available. We call that system the TripleTracked™ methodology. We take the tracking opportunities available in Adwords, Analytics as well as URL Query Strings (code/scripts) & correlate the data. By correlating data from 3 unique sources, we’re able to increase the confidence of the data by as much as 66%.

URL Tracking

A URL “Query String” is a piece of code that can be optionally placed at the end of a website URL that contains information about where the visitor came from.

Here’s a breakdown of what you can track through the use of Query Strings:

*Through the creative use of Query Strings, there’s much more information available to track

The setup of query strings involves custom writing a database of thousands of lines of Query String code & matching them to the correct URL’s. There is no room for error in this task, as the slightest misspelling in the code can prevent the entire system from working correctly.

All BIGLocal campaigns (even the $129 Package) come with query strings installed. If you opt for the TripleTracked™ system, your Query String data will be correlated with the Adwords & Analytics information to increase the accuracy of the numbers & ensure we’re making good decisions based on good, reliable data.

Analytics Installation

To make good decisions on your behalf it’s just as important to know what happens After the click, as it is to know where the clicks are coming from. To gain that valuable insight, we can install the Google Analytics system (if not already in place) onto your website & setup the reports & goals custom based on your goals.

Adwords/adCenter Conversion Tracking Installation

The core tracking method for Google Adwords is their in-house Conversion Tracking scripts. Essentially, you place the script on the page a person will land on directly after taking an action you want to track (e.g. Make a Purchase), and it keeps a tally of the visitors who “converted” to that particular page.

Along with simply “keeping tally”, the Adwords conversion tracking scripts also track the campaign, ad group, keyword, landing Page, Ad Copy, Time, Date & Geography of the conversion. We use this data to maximize how your money is invested in future traffic buys.

If this system is not already setup in your account, you can opt to have us correctly setup & install the conversion tracking scripts. We will look at all possible conversion goals (i.e. download whitepaper, fill out a form, watch a particular video, etc.), and setup unique tracking for each of them, so we can properly asses the value of a click (some keywords drive people to take “baby steps” towards a sale; you must place value on those keywords in order to accurately run a PPC campaign.

Telephone Tracking

If your main goal is to drive people to call your location, then a proper telephone conversion tracking system will be integral. While we don’t offer any software directly, your specialist can explain your options & help you partner with the right solution for your specific needs.