It all starts with research!
PPC is most powerful when a business uses hundreds (and hopefully thousands) of keywords that individually meet these criteria;
- The Search term shows an intent to make a purchase (e.g. “Buy Large Blue Widget”)
- The Search term has little to no competition (and thus is cheaper CPC)
- The Search term gets at least 10 searches/month
- The Search term reflects the landing page you send traffic to
With over 40-Billion Searches/Month on Google properties alone, there’s no question these keywords exist in your niche, but they do take some very complex data mining to find. If these keywords were easy to find, then your competitors would be able to find them too, and they would no longer meet the criteria above.
We’ll explain the process BIGLocal uses to ethically “Swipe” these profitable keywords from competing websites around the web for use in your campaign here (keep reading!).
The Heads & Tails™ Keyword Research System
BIGLocal has spent months of full time R&D to develop our Heads & Tails™ Keyword Research System (KRS). The process outlined below makes up the BIGLocal Heads & Tails™ KRS. We offer 3 service levels of the keyword research system to our clients.
The first service level (Essentials) is included in all Setup/Optimization projects & ensures the essential keywords are collected & organized into your account. We recommend that if there’s any one area you invest in during this critical beginning stage, it be in the Keyword Research area. Our Extensive KRS package should be sufficient for most advertisers with monthly budget’s below $2000; however the Professional KRS package ensures you find the most possible keyword opportunities before beginning a PPC advertising campaign.
No matter which level of service you choose, the same end to end solution is provided by our team of Search Marketing Specialists & Researchers.
The following is a breakdown of the exact process we will use when researching your keyword lists:
Step 1. Collect Keywords from relevant sources
Depending on the plan you choose, our team will spend 1-4 days collecting keywords using the processes outlined in the upcoming sections on the particular plan details. Our Essentials KRS takes 1-day to complete and utilizes the Google Adwords keyword research tool which we use to “scrape” keywords & URL’s for new ideas.
Extensive Keyword Research System:
Our Heads & Tails™ Extensive Keywords Research System ensures we fully explore the following sources of keyword ideas;
- HTML Code From Your Web Site + Various Website’s Of Interest
- 10 Unique Keyword Research Tools
In order to find new ideas, we conduct up to 50 unique searches for every tool, so the final keyword research yields approx. 650 Pages of keyword ideas for our specialists to review, edit, expand & format on your behalf.
Professional Keyword Research System:
Our Heads & Tails™ Professional Keywords Research System ensures we fully explore the following sources of keyword ideas;
- Multiple Thesaurus Tools
- Various Ask.com Tools
- Multiple News Source
- Multiple Shopping Sites
- Various AOL Tools
- Multiple Directories & Yellow Pages
- HTML Code From Your URL + 100 Other URL’s
- Multiple Article/Content Sites
- 10 Unique Keyword Research Tools
- Multiple Q&A Sites
- Multiple Video Sites
- Multiple Blogs
- Various Google Tools
- Multiple Forums
- Multiple Social Media Sites
We currently utilize over 150 separate websites & scrape over 4000 unique URL’s using up to 50 unique search terms each during the Heads & Tails™ Professions Keyword Research System. We typically gain over 5000 pages of keyword ideas for our specialists to review, edit, expand & format on your behalf. Also, due to the vast diversity between these sources; the Professional service plan guarantees you the best possible reach for your campaign.
Step 2. Keyword List Editorial Processing
Depending on the level of service you choose, our initial keyword collection process will gather anywhere from 1000-650,000+ Keywords.
These keywords are a total jumble of relevant AND irrelevant keywords. There are a ton of keywords in every “research list” that will waste way too much of your budget without generating any returns. For example, a Plumber’s PPC campaign will waste a lot of money without direct returns if they advertise for keywords that match any of these themes:
Depending on the service plan you choose our editorial staff will spend 1-5 days editing your keyword list down to profitable keyword opportunities.
Once our team has uncovered the keyword themes we believe have the best chance of being profitable, we’ll send you an outline of the themes for you to review. If there’s anything not in line with your marketing strategy, we’ll work with you to ensure everything is to your satisfaction.
