Positive ROI Through Negative Keywords

• CAMPAIGN SETUP
• Effective Long Tail Targeting
• Quality Score
• Keyword Research
• Keyword Match Types
• Conversion Tracking System
• PPC Ads That Make Money
• Secret PPC Ad Strategies
• PPC Relevance
• Qualifying Through Ad Copy
• PPC Split Testing
• Negative Keywords
• Ad Network Options
• Bidding & Budgeting
• PPC Agency Secrets on Targeting
• Proper Account Structure

Negative Keywords = Positive Profits

A Negative keyword is a word that, when used, tells the system NOT to display your ad.

Negative Keyword Example:

• Negative Keywords Example

  Advertiser: SellOffvacations.com

  Objective: Sell Last Minute Cruises

  Keyword Examples: Cruise, Cruises, Last Minute Cruise, Last Minute Cruises

  Keywords Advertiser Does Want To Show Ad For:

  Cruise

  Cruises

  Cheap Last Minute Cruise

  Cheap Cruise

  Keywords Advertiser Doesn’t Want To Show Ad For:

  Tom Cruise

  Cruises Religion

  Cheap Cruise Next Winter

  Cheap Corporate Chartered Cruise

  *Negative Keyword Opportunities Are in Bold

  
  

  Without proper negative keywords, the keywords on the left (the ones the advertiser Does want to show for) would prompt the ad to display; even if the prospect typed in the BAD keyword(s) on the right.

BIGLocal’s keyword research process is renowned for finding the most negative keywords before even spending a penny on traffic.   In fact, in most cases the negative keywords we add to your campaign save you more money on click costs than you pay for our entire service.

Negative keywords are so important that we won’t even build your “positive keywords” list without doing negative keyword research (unless you are only targeting exact match keywords, in which case negative keywords are not necessary).