PPC Relevance

Why Relevancy Wins Every Time

When someone sits down at their computer & types a query into a search engine they are not thinking about whether they’re going to choose an organic or paid ad, nor do they care about why you’re so special.

What the prospect is concerned about is finding the answer to their query as quickly as possible.

Logically speaking, the surest way to get prospects to pick your listing over the other choices on the page is to spend your 130-Characters convincing the prospect that if they click your ad they will get the answer to their query on the next page.

Here’s an important Tip: if your landing page doesn’t answer the prospects specific query, do NOT advertise for that specific keyword.

Assuming you have a landing page that does satisfy the prospects want/need(s), we will craft an ad that perfectly reflects what the prospect is looking for.

Want To See It In Action?

Below is a series of example keywords along with the ad copy we would write on your behalf.