Put Your Advertising To A Vote

Just imagine being able to put any and every part of your advertising to an anonymous vote by the actual people you are engaging with.  This is precisely what testing allows you to do.

Split testing your ads doesn’t need to be expensive.  BIGLocal.ca offers a few different split testing options for your campaign.  As always, if you have specific needs that don’t fit within our package options our team will customize a solution specifically for you.

Split Testing Should Never Be Optional In PPC Advertising!

Standard A/B Split Tests

A/B Split Test Of Unique Ads

An A/B Split Test is an experiment that takes two different components of a creative & runs them side by side to roughly the same number of prospects in order to determine which one performs better (on average).

By testing 2 complete unique ads, we’re able to not just determine the better ad, but in many instances you also discover an insight about the best overall creative strategy for ALL your marketing (example: if you test an ad that focuses on price vs. another that focuses on your 24/7 telephone support, the results of the test will also show you whether you should fill your advertising with information about your prices, or whether people are more interested in hearing about your telephone support).

Especially in the beginning stages of your advertising (the first 6 months), you should be focusing on testing unique ad creatives, in order to find the best substance for your advertising.  Once you’re confident you’ve found the best “theme” for your ad  creative, we can then work with you to test individual elements within the ad to further improve results of your best performing ads.

A/B Split Test Of Individual Ad Elements

There are virtually an unlimited number of individual elements that can be tested in any given ad copy.  Here is a list of just a few of the elements we know how to properly test for your business;

BIGLocal’s Professional PPC Multi-Variable Split Testing

Our Professional-level multi-variable split test uses the mathematical algorithm utilized through the Taguchi-Method to simultaneously test individual elements for 28+ unique ad creatives.

Our Professional Multi-Variable testing system systematically tests virtually every ad theme available.  Here is a list of just some of the themes we’ll test for your specific ad copy;

For each of the possible ad themes, we’ll craft multiple ads which will test unique ad parts for each theme.

Choose BIGLocal To Implement Your PPC Split Test

We use statistical significance to determine the end date of your ad test, and will integrate the winners correctly as soon as the data tells us it’s safe to do so.

If you are looking to uncover the maximum amount of insight from your campaign, and you would like to improve your campaigns performance as quickly and drastically as humanly possible; upgrading to the BIGLocal Professional PPC Multi-Variable Split Testing System is an essential add-on for your business.