Structure Is Everything!
The boring technical truth about account structure is this; your PPC campaign is essentially a giant database. A typical BIGLocal.ca client account database is approx. 350,000 rows deep & 45 columns wide (that’s a total of about 16-Million Cells of Data).
If your database isn’t structured extremely tightly (meaning, designed so that specific keywords prompt specific ads without errors), your PPC campaign will waste a ton of money, and you’ll really have no way to tell why through the data in the Adwords reports.
Account Structure essentially refers to the correct allocation of Positive Keywords, Negative Keywords, Ads, Ad Groups, Campaigns & Settings. This is a very complicated procedure that has many nuances that amateur advertisers reliably-fail to pick up on.
BIGLocal.ca believes in transparency, and we always put forth the effort to fully explain what we plan to do for you & why. In the case of Account Structure, we’re unable to give you specific examples of how we would structure your account because
this is an extremely personal thing. Virtually every campaign we build gets structured differently, in order to achieve the very unique goals every advertiser has. Universally speaking, we ensure your ad groups are tightly themed, and the ad copy perfectly reflects the user’s intent behind the keyword they use.
As always, you can be sure that all the best practices will be utilized when BIGLocal.ca builds your PPC advertising campaign.
46 Wellington , ON St Catharines, ON, L2R 5R1 Canada
steve@biglocal.ca • 1-877-730-5028
